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Particularly CMOs and those responsible for a company's marketing success. AI-generated responses look like a direct danger to the traditional natural traffic websites used to obtain from search engines. Before, you had to click a site to see the results. Today, LLMs just rip the material on websites and people no longer need to go to a website anymore.
While I personally think this hazard is blown totally out of percentage (based on information from sites I have actually personally seen), I don't believe it's a reason to overlook it totally. From my own experience growing both blogs and YouTube channels, particularly to sell something, I can inform you that video converts way more than written content.
And the audience can detect more subtleties in your message. It's a lot easier to inform if someone is lying or filled with it if you can see their facial expressions and their tone of voice. YouTube should absolutely be in your SEO and content technique. Use video as need generation and a way to develop trust with an audience.
And due to the fact that you have actually built the trust with video, your conventional SEO efforts will convert much better. However there's much more to it. Previously this year, I had a hunch that if I turned some of my best ranking post into YouTube videos, and embedded them into my existing post, my article would rank even much better.
I made a YouTube video about the subject, embedded it into that blog site post, and I've been ranking # 1 because.
In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond just SEO, the marketing community as a whole started to get bombarded with influencers trying to ride the AI buzz train.
It ended up being difficult to find relied on sources that weren't biased or had a concealed program to sell us something. While I do believe there are benefits to using LLMs in our workflows, I do think it has actually been overhyped. And in 2026, I predict lots of marketers will realize that ChatGPT and Perplexity are just a little part of the SEO market.
Why Great Material Stops Working Without a Distribution PlanGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it remains in the best position to win the AI search engine race. Search habits hasn't fundamentally moved far from Google. Beyond simply that, there are a couple of things that have rubbed me the wrong way about the AI SEO trend.
What these online marketers don't recognize is that Things like homepages, pricing pages, or bottom of funnel content, tends to be revealed in ChatGPT. The informational top of funnel content is "consumed up" by LLMs and revealed to users without anywhere to click.
Google's conversion rates show less due to the fact that the traffic is higher due to it being diluted by all the top of funnel content that is in the equation. Other things like how ChatGPT can make stuff up, it never ever fully follows prompts correctly (i.e.
I do still believe that think companies will business aside an experimental budget speculative spending plan things check ChatGPT apps and other AI SEO tools.
Don't do it. These techniques might work now in ChatGPT and other LLMs, however they're short-term plays that will eventually get penalized. Focus on white hat methods that build genuine authority and trust in time instead of chasing quick wins that will not last. The 2000s are back. Scammy keyword packing tactics, spending for low-grade backlinks, delivering countless ineffective articles all in the name of ranking high.
Today, the algorithm is fully grown enough to disregard all that rubbish. ChatGPT and other LLM algorithms are not as fully grown. I can't name this individual, however I fulfilled an SEO director at a huge banking company. This person told me they (and all their competitors) are developing microsites (like small blogs) on different domains.
And from there, they are utilizing their primary company domain, that has a very strong brand authority, and sending backlinks to the microsite. And this has resulted in higher rankings for their brand name in LLMs like ChatGPT.It blew my mind that substantial, trusted business are doing this. And I understood just how much black hat (or grey hat) techniques are going on behind the scenes.
In 2026, I predict these tactics will continue to happen. Until ChatGPT's algorithm gets as wise as Google's search algorithm. That seems like a long time from now. Anyways, I personally would not advise engaging in this. It's short term thinking and your energy is finest invested on white hat marketing strategies that can stand the test of time and improve your sites trust signals in time.
Share real insights, use your own images and videos, and construct topical authority in your specific niche. This is how solo developers and little groups can beat substantial brand names in 2026. This is one of the greatest SEO trends for material marketing I'm seeing right now.
You need a real service, be it a newsletter business, a service-based service, SaaS company, or ecommerce store. And then you add on this human-centered niche blogging to the website to naturally grow your core product/service offering. In 2026, I predict that Google's algorithm will continue to get smarter about which web pages consist of AI material and which do not.
I know heaps of people silently squashing it with AI generated content (even going after top of funnel keywords). But what I am saying is that engaging, human content will outrank AI produced material without any initial insights. There are two routes I see with SEO's right now: Produce countless AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog posts and get them to rank at the top of the very first page. And anyone who writes better human material will rank higher in positions 1-3. The 2nd route is slower, however can yield greater ranking positions and more trust with readers.
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